Ongoing creative direction across brand, campaigns, and SaaS product marketing.
Create and maintain consistency with all marketing and communication materials for the MonsterGov brand. Own it!
MonsterGov, part of Monster.com, provides SaaS solutions that help government agencies manage hiring and workforce programs. As Creative Director, I oversee and produce a wide range of brand, marketing, and digital work supporting product launches, customer engagement, and sales initiatives.
My role spans both strategy and execution, ensuring the brand remains consistent while adapting to new campaigns, products, and customer needs.
The examples below highlight a selection of work across video, web, product marketing, and customer engagement initiatives.
I design and produce a wide range of marketing assets including sales collateral, advertising, infographics, presentations, websites, and trade show materials.
These materials help communicate complex SaaS capabilities to government agencies while maintaining a clear and consistent MonsterGov brand voice.
An animated introduction to the MonsterGov Federal platform used to communicate key capabilities and value to prospective government clients.
I developed the storyboard, contributed to the script, created the animation, and collaborated with voice talent to bring the piece to life.
I led the design and development of MonsterGov.com, the primary marketing website for Monster Government Solutions.
The site communicates the platform’s capabilities to federal, state, and local government agencies while supporting lead generation for the sales team.
Key contributions
This overview video introduces Monster Government Solutions and was used during a major offsite event to showcase the platform’s capabilities.
I collaborated on the script and produced the final video used for the presentation.
MonsterWorks needed a short teaser video to promote its case management platform at tradeshows and online.
Working within a two-week timeline and limited budget, I created a promotional video using After Effects and Premiere that highlighted key product benefits and generated interest among prospective customers.
The video was used across trade shows, landing pages, and social channels and received strong feedback from both internal teams and customers.
MonsterGov Corner is a customer engagement site designed to support ongoing communication with platform users.
I designed and built the site to provide:
• an event calendar
• email communication tools
• gated resources and documentation for customers
The user experience was informed by customer focus groups, and the portal has been well received as a centralized communication hub for MonsterGov clients.
Redesigned Washington State’s job platform used by 100k+ monthly users.
Creative direction for a federal hiring platform serving 2M+ job seekers weekly.
Ongoing creative direction across brand, campaigns, and SaaS product marketing.
Produced a customer story showcasing real-world impact of a workforce platform.
Concept and production of a campaign video under a one-week deadline.
