WorkSource Washington
Redesigned Washington State’s job platform used by 100k+ monthly users.
Task
Relaunch WorkSourceWa.com increasing satisfaction, usability, and brand awareness.
WorkSource Washington (WorkSourceWA.com), the official job board for the State of Washington, relaunched its platform to introduce powerful new tools for both job seekers and employers. The challenge was to modernize the digital experience while strengthening the platform’s brand and improving overall user satisfaction.
I led the brand refresh and key UX design work supporting the relaunch, helping ensure the platform felt clear, modern, and approachable for a broad statewide audience.
Key contributions
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Led the rebranding of WorkSourceWA.com, developing a refreshed identity designed to resonate with both job seekers and employers.
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Collaborated with stakeholders across the state to gather input and shape the branding strategy.
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Owned UX design for core areas of the job platform, used by more than 100,000 job seekers and employers each month.
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Partnered with the client’s marketing team to art direct the “Look Smart” campaign, promoting awareness and adoption of the updated platform.
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Wrote the campaign tagline “Powered by Monster and You.”
Promotional launch video introducing the redesigned WorkSourceWA platform. I supported art direction and helped shape the visual approach used to present the new experience.