The One
MonsterGov’s Applicant Assessment tool needed to elevate its message across social channels, including a homepage takeover of Nextgov.com. We reinforced the brand and communicated the application’s value.
Task
Increase lead generation and brand awareness through a social campaign for Monster Applicant Assessments.
- Designed and co-wrote compelling banner copy that drove high click-through rates from potential clients on NextGov.com.
- Developed a series of banner ads specifically targeted to users of NextGov.com for Monster’s Applicant Assessment application.
- Storyboarded and animated a campaign video —>
- Contributed to lead generation efforts by attracting qualified leads through targeted banner advertisements.
