Great article about the myth of “the fold”. I ran across this by accident but it reminds me that I should continue to challenge the reason that I make certain design decisions on the web. “Why” exactly do I continue to do “x”? I may have a reason, but is it actually still true?
Stop worrying about the fold. Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.
